Ratios P/B

SCOPE OF THE PROGRAM

The Prosperity and Well-being Index is an ongoing statistical measurement program that enables members to understand the significant contribution of the organization’s events, as well as their economic and social impact. It also serves to highlight these effects to industry leaders, businesses, and policymakers. This is essential information about the country or region, aimed at shaping the sector’s future and fostering prosperity based on real and reliable data.

This project is based on data collected from OMEI members, with various indicators grouped into six main indices.

This launch is an innovative measurement tool that goes beyond traditional metrics such as visitor spending and the number of arrivals, in order to assess the comprehensive benefits that the meetings industry delivers through its event organizers.

It highlights the role of this tool in empowering communities, preserving culture, protecting natural resources, and driving economic growth. All with the aim of demonstrating how this industry can strengthen local economies and improve national, state, or regional competitiveness.

The long-term growth of this industry depends on balancing economic gains with essential elements such as employment, infrastructure, and transformative experiences, and the Index will provide a framework for measuring these contributions. The Index will consist of six interconnected elements that boost revenue, broaden the tax base, stimulate reinvestment, and generate greater demand, ensuring long-term prosperity for all stakeholders in the private sector and governments:

  • Economy: Examine the impact of business tourism on sustainable economic growth and prosperity.
  • Jobs: It focuses on inclusion and assesses the extent to which the industry creates high-quality, accessible, and diverse jobs.
  • Facilitation: It measures the impact of events on infrastructure that benefits both the sector and local communities, ensuring accessibility and long-term sustainability.
  • Environment:  It examines the ecological footprint of tourism, including sustainable practices and resource management.
  • Commitment:  Assess the role of events in promoting social inclusion and preserving cultural heritage.
  • Experience:  Explore how events enrich visitors' lives through transformative and memorable experiences.

The Index serves as a strategic tool for industry leaders, policymakers, and businesses, providing data-driven insights and best practices from across the country to guide decision-making and maximize the growth potential of events.

This information, collected by the affiliates themselves, is the necessary tool for lobbying and negotiating to promote the healthy development of events and their organizers.

This program will grow gradually until it covers all six of the aforementioned indicators.

This program is independent of any market studies or research that OMEI conducts independently or in partnership with other organizations to analyze the behavior of the industry’s dynamics in general and in specific cases.